For over a century the history of Pirelli has been the history of the car. A history built on high performance tyres, in which Pirelli is the world leader in both original equipment and the aftermarket: with 20 factories in 12 countries around the world.
Presently Pirelli Tyre is the operational holding company for a group involved in the design, development, manufacturing and marketing of tyres destined for various types of vehicles: cars, light vehicles and motorcycles (Consumer sector, 70% of revenue), buses, trucks, agricultural and earth moving machinery, and the production and marketing of steelcord (Industrial segment, 30% of revenue).
Pirelli Tyre is the world's fifth largest operator in terms of turnover on the tyre market, with levels of profitability among the highest in the sector.
Within this market, Pirelli Tyre focuses in particular on the high-end segments characterised by elevated technological contents and high performance. These are segments in which Pirelli has established itself in positions of leadership with regard to both its car and motorcycle tyres: Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance.
Drawing on its technological expertise, the group has consolidated working relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number of homologations for models from all the leading automotive firms.